Volvo Cars – Winter Campaign

The Volvo Winter campaign is based on newly produced images and films from northern Sweden. The assets put the Volvo XC60 on display in harsh winter road conditions. The Winter campaign offers the possibility to increase the sales of winter wheels and accessories to a low investment. This, as all assets are optimized for digital channels with a focus on communication in social media and CRM channels.

My role was to work closely with the client, our creative team, and production companies to develop visual concepts that align with the project's goals and objectives. Responsible for the visuals such as images and film for all media and with a leading role during the production in Flatruet.

Including film and still images for all media.
Location: Flatruet
Film by POM
Still images by This Is Made