Volvo Trucks – Launch Campaign
Volvo Trucks P2952 launch. The aim of the tactical communication is to raise interest for the tactical offers. To convert interest into trust by presenting competitive solutions to the customer challenges: uptime, productivity, fuel efficiency, safety and driver appeal. And by doing that, prove the Best business partner promise.
My role involves overseeing the artistic aspects of the campaign, ensuring that the creative vision is effectively communicated and executed. Responsible for the visuals such as images and film for all media and with a leading role during the production in Croatia.
Production of still images and film for all media.
Location: Croatia
Film by Stark
Stills by Edström
Film cut to different versions for all media and adapted for different markets. Adapted to Social Media, Online Video, TV Screens, Digital OOH.
The assets included in the campaign target channels such as Print, Social Media, Digital banners, Digital displays, E-DM, Digital OOH.
